The Orange Rules are principles for progression, success, relationships and life.

GUARANTY TRUST BANK LAUNCHES “ORANGE RULES” IN SIERRA LEONE

October 2009: Guaranty Trust Bank (SL) Limited joined its parent body and other subsidiaries of the bank across the West African sub-region in launching the Orange Rules Campaign. This deployment will enable the Bank align its global marketing under a single theme that highlights the superior value GTBank delivers.

In 2005, the parent company, Guaranty Trust Bank plc embarked on a strategic restructuring that culminated in the decision to change their corporate identity to better reflect the bank’s current industry position and showcase the strengths of the Guaranty Trust Brand via a set of guiding principles aptly tagged ‘THE ORANGE RULES’. The Orange Rules are (8) eight principles that underscore the Bank’s corporate colour, whilst capturing the essence of the GTBank Brand in words.

The rules showcase GTBank’s leadership role in the financial services industry, its ability to positively influence the market place, the warmth and confidence exuded by its personnel; its constantly superior financial performance and indeed its unique corporate culture which has been celebrated locally and internationally in several case studies by the likes of Harvard Business School, Lagos Business School and Cranfield University, Bedfordshire, United Kingdom

The Orange Rules campaign was successfully launched by Guaranty Trust Bank plc in Nigeria and has seen the parent Brand earn recognition as a Superbrand. The campaign establishes a consolidated single-minded global communications message that will be executed locally for maximum relevance. This campaign has been launched in all GTBank subsidiaries. It delivers messaging that has become one of the strongest Brand drivers of GTBank’s global communications in an efficient and cost-effective way.

According to Mrs. Lola Odedina, Group Head, Communication & External Affairs, GTBank plc, “We chose the Orange Rules because of their capacity to communicate the multiple messages inherent in our Brand. The Orange Rules re-emphasize the factors that have contributed to the Bank’s success and endeared it to customers over the years, namely-Simplicity, Professionalism, Service, Friendliness, Excellence, Trustworthiness, Social Responsibility and Innovation.”

Guaranty Trust Bank plc has been at the forefront of providing its customers specialized electronic banking products and services. With offices across Nigeria, Ghana, Gambia, Sierra Leone, Liberia and The United Kingdom, the Bank continues to be a leader in Corporate and Investment Banking. In July 2007, Guaranty Trust Bank listed its US$750 million of Global Depositary Receipts (GDRs) on the London Stock Exchange. The first of its kind to be undertaken by any Nigerian company and recorded a ground-breaking milestone of being the First West African Bank to list its stock on the Main Market of the London Stock Exchange.

The Bank has received various recognitions and awards for its consistent performance over the years some of which are, the Most Respected Company in Nigeria by Price Waterhouse Coopers, Bank of the Year, Brand of the Year, Transaction of the Year (GDR) by This Day and, Deal of the Year (GDR) by the Banker FT. Guaranty Trust Bank plc is rated Aaa (triple A) by Agusto & Co, the country’s premier rating agency, AA-(Double A minus) by Fitch and BB-(Double B minus) by Standard and Poor; the best ratings assigned by the two international rating agencies to any Nigerian or West African based Bank. Just recently, the Bank was awarded “The Best Bank in Nigeria” at the 2009 Euromoney Awards for Excellence, held in the United Kingdom.